For $2 more, would you choose a drive-through burger or a steak-house filet? A Craigslist jalopy or a dealership dream car?
These are the questions I found myself pondering as I lounged in Apollo Barber Shop’s deep leather seats, watched sports on a giant flatscreen television, sipped an ice-cold complimentary beverage, listened to rockin’ music and watched my husband get the best haircut of his life, made better with a neck and shoulder massage.
Why was I – while in the midst of luxury, warmth and professionalism – trying to come up with entirely divergent examples of items that could be had for two bucks more? Because Apollo’s Barber Shop cuts cost about $2 more than the snip-andgo hair-houses (Get it? Like “warehouses,” but for hair…) that are high on the dissatisfaction scale but low on cut quality, customer service and ambiance.
I wondered: Why would any guy choose “Super”-anything when one of Apollo’s professional barbers provide the best in scissor, clipper and razor cuts; ethnic hair; head shaves; straight-razor and signature facial shaves (The Signature even comes with a cigar!); beard and goatee design; men’s hair coloring; waxing; skin therapy and more… for a cost difference that’s less than the price of a tall cup of coffee? There could only be one answer: those men just don’t know about Apollo’s.
But wow – the one’s who do are a loyal bunch – and that group is growing exponentially as word gets out about this man-zone escape from the hustle and bustle of everyday life. In less than four years, Apollo’s has grown to two locations in the SCV: on Tournament in Valencia (254- 2891) and Town Center Drive, next to the Hyatt (259-7844). Within the next year, the plan is to bring Apollo’s old-fashioned class and service to Canyon Country, West Lake and Old Town Pasadena, too.